Why your CAC is rising even when ROAS looks fine
The metric on your dashboard can hide a slow leak in profitability.
We plan, build and run performance marketing — SEO, paid ads, social and content — for brands that want pipeline, not vanity metrics.
Work With Manik began as a one-person consultancy running paid campaigns for a handful of D2C brands. The pattern was always the same: founders had already worked with a "full-service" agency, gotten a nice-looking dashboard, and no real growth to show for it.
So the agency was built the other way round — start with the number the founder actually cares about, and work backwards into which channels earn a place in the budget.
We're a good fit if you want a strategist who understands your numbers, not just your ad account — mostly D2C and service businesses spending real money on growth for the first time.
We're not a good fit if you're looking for the cheapest possible retainer. We'd rather do less, properly.
Every report leads with the metric that actually matters — CAC, revenue, or leads — not impressions dressed up as progress.
No spend goes out without a reason attached to it. If a channel isn't earning its place, we say so first.
Markets move fast. We review and adjust every week so budget isn't sitting in an underperforming campaign.
No bundled packages you don't need. Pick a channel or hand us the whole funnel — we scope around your goal, not our org chart.
Technical audits, content that ranks, and link strategy built for compounding organic traffic — not one-off spikes.
Meta, Google and programmatic ads managed for CAC, not clicks — with weekly optimisation and transparent spend reporting.
Editorial calendars, reels, and community management that builds an audience your ads can then retarget.
Positioning, messaging and visual identity so every campaign feels like the same brand, everywhere it shows up.
Fast, conversion-focused sites and landing pages built to turn the traffic we send into leads and sales.
Dashboards tied to revenue, not impressions — so every rupee spent has a number attached to it.
We start by pulling apart your current funnel — what's working, what's leaking budget, and where the fastest wins are.
Campaigns, creatives and pages go live on a fixed timeline, with clear owners on both sides so nothing sits waiting.
We review performance every week, not every quarter — cutting what underperforms and doubling down on what works.
A plain-language monthly report tied to your business numbers, plus a clear plan for what to scale next.
Client names anonymised on request — the numbers below are real, from campaigns run in the last two years.
Rebuilt the Meta ad account from scratch — new audience structure, creative testing cadence, and a landing page rebuild focused on conversion.
Full technical SEO overhaul plus a content engine targeting bottom-of-funnel keywords that actually convert.
Rebuilt content strategy around reels and local creators, paired with retargeting ads driving to table reservations.
A/B tested the enrolment page copy and flow while shifting spend away from underperforming ad sets.
The strategist who scopes your campaign is the one running it — no handoffs to a junior team mid-project.
We report on leads, CAC and revenue. Reach and impressions only matter if they move those.
Month-to-month by default. We keep clients because of results, not because they're stuck with us.
Strategy is scoped to what you can actually spend — we won't recommend a channel you can't afford to run properly.
Every plan is month-to-month. If a package doesn't fit your budget, tell us — most engagements end up custom-scoped anyway.
The metric on your dashboard can hide a slow leak in profitability.
The dozen checks that catch 90% of the issues costing our clients rankings.
A simple framework for handing off context that doesn't get lost.
They treated our ad budget like it was their own money. Three months in, our cost per lead dropped by half and it stayed there.
Whether you know exactly what you need or just know your numbers aren't where you want them, start here. We reply within one business day.